Now that you’ve done the hard work of creating top notch content and promoting the stuffing out of it, don’t forget to formally track your efforts. When Content Marketing get engaged with a new client, we often find that there is quite a bit of disagreement internally on what a brand’s strengths are and how to message that into the world. But don’t be discouraged; this is where content excels in warming them up to your product or service offering. Adding your content into an email series can ascend your potential customers to a higher level faster.
While this is counterintuitive, I recommend an A+ writer who has written for a variety of industries over a B+ writer that has written only in that specific industry vertical. Inserting a GIF in an email has never been easier and it can add greatly improve your email message. The key with these is to offer something that is humorous but still represents your brand well.
Content marketing is a hot buzzword in digital marketing, and for good reason. If your industry supports it, consider creating a calculator or tool. These high-value deliverables make attracting new prospects a breeze. Content is one of the most powerful things on the Internet.
I appreciate you making this article available, the rest of the site is also high quality. People strive to be influential – in their business, online, among friends and family. Video marketing will grow to a $22 billion industry by 2021. More than 50% of the total content consumption comes from organic web searches.
A winning social media promotion effort involves trial and error. Track responses from the various channels for quantity and quality. Fewer high-potential engagements may mean a channel is a good fit, as opposed to a slew of clicks that never turn into an audience. Once you have content, it’s time to get the word out about it.